Checkout acceptance
Before paying for a service, you must accept the Terms, Scope, Refund Policy, Delivery Rules, and exclusions for the selected service.
- Brand & Behavior provides strategic brand direction and written deliverables. It does not provide legal, trademark, financial, tax, regulatory, or compliance advice.
- The client is responsible for legally reviewing and clearing all names, slogans, claims, copy, designs, references, campaigns, and business materials before publication or commercial use.
- Timelines begin only after complete intake and submission of required materials.
- Additional requests, revisions, calls, urgent work, design execution, web development, ads management and production are not included unless purchased as an add-on.
- Refund rights may be limited once work begins, to the extent permitted by applicable law.
Fit Guarantee
If after reviewing your intake we believe Brand & Behavior is not the right fit for your project, we will refund you in full before the work begins. You may also request a refund within 24 hours of submitting your intake, as long as the project has not entered review. Once materials enter review or strategic work has started, fees are non-refundable to the extent permitted by applicable law.
Nature of the services
Brand & Behavior is a brand advisory and accelerator. We provide strategic brand direction, positioning, narrative, messaging, visual-universe direction, brand-development frameworks, launch guidance, and related written deliverables. We are not a law firm, tax advisor, financial advisor, compliance advisor, trademark attorney, design-production studio, website-development agency, or social media management service.
Scope and deliverables
Only the deliverables listed on the selected service page, proposal, invoice, or checkout page are included. Anything not explicitly listed is outside scope and may require a separate quote or add-on fee. Deliverables are strategic documents or production-ready design systems. Legal clearances, trademark searches, trademark registrations, and any legal or regulatory validations are the client's responsibility and are not included.
Intake and materials
The client must complete the intake and submit all requested materials, links, files, context, references, and business information before the project timeline begins. If the intake is incomplete or delayed, Brand & Behavior may pause the timeline. The client confirms it has the right to share and use all submitted materials.
Timelines
Timelines begin only after payment and complete intake. Listed timelines are business-day estimates, not guarantees, unless stated in a separate written agreement.
- Brand Scan: 5 business days after complete intake.
- Brand Development: 10 business days after complete intake, including first direction.
- Brand Strategy & Narrative Universe: 10 business days after complete intake.
- Brand Partner: 2–3 business days response per active request.
- Brand Office: defined in the accepted proposal.
Payments
Payment is due at checkout. One-payment services must be paid in full before work begins. Monthly services are billed in advance unless otherwise agreed.
Refunds and cancellations
- Fit Guarantee. Refund before work begins if we determine we are not the right fit.
- Client-requested refund. Within 24 hours of intake, provided the project has not entered review.
- Once review begins. Fees are non-refundable to the extent permitted by applicable law.
- Brand Partner. Month-to-month. Cancel before next billing cycle. No refund for the active month.
- Brand Office. Governed by custom agreement, deposit, and minimum 3-month commitment.
Revisions
- Brand Scan includes no revisions (diagnosis only).
- Brand Development and Brand Strategy include 2 adjustment rounds each.
- Brand Partner requests are strategic, not unlimited revisions.
What is NOT included
- Final logo design files
- Full graphic identity / brand book
- Website design or build
- Full copywriting for every page
- Social media management / posting
- Ads management or media buying
- Production, printing, packaging, photo/video
- Daily availability, same-day urgent work, unlimited requests
- Project management of external teams (unless inside Brand Office)
- Legal, trademark, regulatory, financial, tax, medical or compliance advice
Client responsibility and approvals
The client is solely responsible for reviewing, approving, and legally clearing all materials before publication, registration, investor use, advertising use, or commercial use. Trademark searches, company registration, domain availability, copyright clearance, ad claims, regulated-industry restrictions, and compliance are the client's responsibility.
No legal, trademark, or compliance advice
Brand & Behavior may suggest names, messages, claims, positioning, references, campaign angles, or visual directions. These suggestions are creative and strategic — not legal opinions. We do not guarantee that any name, slogan, claim, design, or concept is legally available, registrable, enforceable, compliant, non-infringing, or commercially safe.
No results guarantee
We do not guarantee sales, revenue, fundraising, investment, press, traffic, conversion, audience growth, market acceptance, trademark registration, or any specific business outcome.
Intellectual property
Upon full payment, the client receives the right to use the delivered strategic materials for their own business and brand purposes. Brand & Behavior retains ownership of its pre-existing methods, frameworks, templates, processes, know-how, prompts, internal tools, and working files. The client may not resell, redistribute, license, or repurpose Brand & Behavior templates or deliverables as a competing productized service without written permission.
Confidentiality and portfolio
We treat non-public client materials as confidential. We may reference public-facing work, client names, or non-confidential outcomes in our portfolio unless the client requests confidentiality in writing before the project begins or unless an NDA applies.
Communication rules
Communication is handled through the project portal, email, forms, written comments, or recorded walkthroughs unless a service explicitly includes calls. Brand Office is the primary service layer that includes live calls. No WhatsApp, daily calls, or immediate-response channels are included unless agreed in writing.
Limitation of liability
To the maximum extent permitted by applicable law, Brand & Behavior is not liable for indirect, incidental, consequential, special, punitive, or business-loss damages. Our total liability for any claim related to a service is limited to the amount paid by the client for that specific service.
Force majeure
Brand & Behavior is not responsible for delays caused by events outside reasonable control, including illness, outages, internet failures, payment processor issues, platform downtime, client delays, or third-party failures.
Governing law
Legal entity name, registered address, tax/VAT number, governing law, jurisdiction and contact email to be inserted after legal review.